Search Engine Optimization (SEO)

SEO stands for Search Engine Optimization. It is the process of optimizing a website or online content to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase the quantity and quality of organic traffic to a website from search engines such as Google, Bing, Yahoo, etc.

SEO involves various techniques and strategies, including:

1. Keyword research: Identifying relevant keywords and phrases that people search for to find the content.
2. On-page optimization: Optimizing website content, including titles, headings, meta descriptions, and URLs.
3. Off-page optimization: Building backlinks from other websites to improve domain authority and page authority.
4. Technical SEO: Improving website structure, speed, and mobile-friendliness.
5. Content creation: Producing high-quality and relevant content that attracts and engages visitors.

SEO is an ongoing process that requires continuous monitoring and optimization to maintain and improve website rankings.